Copywriting is based on using words strategically with a view to promoting an idea, a product, a business, or a person. The ultimate goal is to drive the reader to take some sort of action.

There always has been a dilemma about the difference between proofreading and editing ... To many of us, both terms mean the same, but there is actually quite a difference. While proofreading of a given text may take only half an hour, the editing of that very same text can take up to three hours - or even more. So how do these two processes differ?

Generally speaking, editing is more comprehensive than proofreading. It involves proofreading but goes steps beyond it to consider the subject matter, how good the style is, and how well-developed and organised the ideas are. This is different from proofreading which is more of a mechanical process.

Editing requires a fuller grasp of the language than proofreading which is based on a good grasp of the mechanics: punctuation, spelling, subject-verb agreement, etc.

In contrast to proofreading, the focus in editing is more on style and meaning. For one thing, editing involves making sure that correct terminology is used. However, it also incorporates comments/revisions that target improving the style, flow, cohesion, and coherence of the text to ensure better communication and impact on the readers.

Proofreading is a final check on a written work. In proofreading a text, a proofreader handles it more like a school teacher handles students' exam sheets. He/she corrects punctuation as well as grammatical and spelling errors without focusing on style and the overall development of ideas and their coherence. Besides, checking the correctness of terminology and proper word usage are beyond the scope of this process. If a dictionary is used, it is not for more than checking spelling or conjugation.

In the academic field, we DO NOT edit any work in a way to infringe on the general plagiarism guidelines set out by the academic community. Nevertheless, users of our service must consult their professors and academic institutions regarding the ethicality of using it.

Arabotic in no way accepts being, directly or indirectly, part of making students' evaluation based on the submission of works that are not truly their own nor are a true reflection of their linguistic competence. Our student editing service is governed by a list of Dos and Do Nots. Nevertheless, when the company accepts any student editing project, it is only on the understanding that:

The student's evaluation in the course related to the material submitted to us is not based on assessing his/her linguistic competence and language mechanical skills.

Students writing essays that are graded on the basis of their overall writing style will seek academically endorsed sources of writing help.

Students approaching us are those whose educational institutions do not consider any part of their works edited by us plagiarised.

Professors of the course works submitted to us accept that their students' works be edited by others to facilitate their focusing on course ideas.

If more substantial changes are needed regarding paragraph structure, flow of ideas, coherence, tone, style, or clarity, Arabotic's role is limited to highlighting the areas where students need to develop and modify their work themselves.

Arabotic helps students to present their written work in a presentable and error-free form. However, this does not guarantee satisfactory grades. We can not be held responsible for disappointing grades as we do not take responsibility for students' works from A to Z. We only do some formal changes and just offer some suggestions on what needs to be modified further by students. Besides, the evaluation of students' works depends on other factors beyond our control, e.g. the validity, originality, and factual correctness of the work, the subjective opinion of the evaluator, etc.